Back in 1999, Westin was among the first hospitality brands to make a major retail move with its Westin Heavenly Bed mattress. Since then, the concept of hotels padding their bottom lines with retail sales has evolved significantly. 

Ivar Yuste: “The hospitality industry is by its very nature global and associated with lifestyle, fashion, fun, exclusivity, etc. All these values generate a lot of PR opportunities for brands.”