How to Select the Right Hotel Brand
Ivar Yuste, Partner at PHG, interviews Dimitris Manikis, President EMEA at Wyndham Hotels, on
PHG applies a personalised, agile and effective approach to asset acquisitions, sales and leases.
Our services
PHG sets the benchmark in asset value maximisation
At PHG, we are hospitality advisors to owners and investors.
We support our clients throughout the entire lifecycle of the asset: from land analysis and new hotel development, to the conversion of existing buildings into hotel use, as well as the optimisation and generation of value in existing hotels.
We have worked in Cuba, Mexico, Colombia, Brazil, France, the United Kingdom, Portugal, Morocco, the United States, and Spain, as well as in several other markets prior to the founding of PHG in 2009.
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Hotel transactions & leases experts
- We are leaders in scenarios of change of ownership and tenants
- We run search & selection processes for operators and investors
- We carry out acquisition due diligences and asset analysis
Market & feasibility studies and hotel valuations specialists
PHG analyses the feasibility of transactions and projects, we study markets behavior, and conduct hotel valuations. We have a professional track record in over 10 countries, across 3 continents.
- We determine the financial feasibility of new hotel developments globally
- We generate cost estimates and support financing processing
- PHG carries out due diligence work and valuations in any market
- We analyse markets performance in all segments
- We create strategic plans and design business scenarios
- At PHG we are expert witnesses in legal & court proceedings
Leaders in hotel operator and brand selection
PHG are hospitality advisors in operators and brands selection and negotiation. We support the interest of owners across the entire process.
- PHG has unparalleled access to operators and brands worldwide
- Restaurants, co-working, wellness, gyms, beach clubs, etc.
- We assist in capex and PIP negotiations with brands
- We have worked with the leading global brands
- We advise on lease, management, franchise and affiliation contracts
- We supervise repositioning and transition processes
Hotel asset management veterans
PHG protects the owner’s interests by maximising hotel profitability. We supervise the operator and/or brand to ensure asset value growth throughout the duration of the contract term.
- Solid initial hotel asset diagnosis
- Asset value path implementation
- Specialised operator and brand supervision
- Contract monitoring and owner reporting
Trusted strategic hotel consulting
PHG advises family offices, investment funds, holding companies, industrial groups with excess capital, and other complex ownership structures.
- We advise boards of directors and family owners in strategic decisions
- We design and execute effective hotel solutions for individual assets and portfolios
- We are trusted advisors in Spain to international family offices
PHG core values
Commitment, rigor, and specialisation are the pillars that drive PHG's effective solutions.
In order to maximise the value of each project, we offer a unique combination of expert knowledge of the hotel sector and personalised attention to detail.
Why hiring the best hospitality experts?
Our work
Spain: Championing High-Growth Hospitality and Living Opportunities
After several years of exceptional performance and near-record investment volumes, Spain remains one of
How to Choose the Right Hotel Contract Type
Management vs franchise vs lease. How should a hotel owner choose?