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About PHG

Our origin and vision

PHG Hotels & Resorts is a company focused on providing hotel consulting advisory. Our company was founded in 2009 by Ivar Yuste and Javier Torres. Our hospitality consulting assignments have taken us so far to Spain, Cuba, Morocco, Mexico, Colombia, Brazil and the United States.
Ivar Yuste has held various business development roles, always in the Travel & Hospitality space. Prior to founding PHG, Ivar was Managing Director Corporate Development for BlueBay Hotels & Resorts, the hotel division of the Marsans Group. Ivar joined BlueBay from Wyndham Worldwide.

Our service proposition

We become the specialist hotel advisors for our clients’ projects and transactions

What makes us distinct?

We come from the hotel sector

The reason we can advise hotel owners is because we have previously managed hotel properties and departments in large hotel chains.

Senior team

We bring decades of experience in the hotel sector and we do not delegate our work to junior staff.

We are in the market

Because of our size, we are more agile and flexible. It is much easier for us to obtain the market intelligence our clients need for their projects.

More competitive fees

We don’t pass on overheads into our projects so our fees are always lower than the competition.

Our values

PHG combines a unique vision of the equity and deb markets with a deep understanding of the hotel and real estate industries. We put forward a portfolio of services that goes beyond mere consulting or advisory services.

International listed companies have been working with PHG for years