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Global Reach

International Society of Hospitality Consultants (ISHC)

PHG is a global hospitality consulting firm. Either through PHG, or prior to founding the company, Ivar Yuste has lead projects in the following markets:
  • Brazil
  • Colombia
  • Cuba
  • Dominican Republic
  • France
  • Greece
  • India
  • Jordan
  • Kenya
  • Kuwait
  • Lebanon
  • Malta
  • Mauritius
  • Mexico
  • Morocco
  • Pakistan
  • Qatar
  • Romania
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sri Lanka
  • Tunisia
  • Turkey
  • United Arab Emirates
  • Ukraine
  • United Kingdom
  • United States
Ivar is also a member of the International Society of Hospitality Consultants (ISHC) since 2016. In 2022 he was also appointed to the board of ISHC as board member.


ISHC is the leading source for hotel advisory expertise. Established in 1988 by a selected group of leading hospitality consultants with the objective to promote the awareness and the advancement of the hospitality consulting profession and to foster a high ethical standard for the industry. Membership is by invitation only and all members are required to abide by the ISHC Code of Conduct.


Through its scholarship program, awards program and participation in industry research projects and publications, ISHC is committed to giving back and making a contribution to the hospitality industry. Like Ivar Yuste, many ISHC members also serve on prominent industry boards and as mentors and guest lecturers at leading colleges and universities worldwide.


The International Society of Hospitality Consultants is truly the world’s greatest source for hospitality expertise and counsel, represented by some 200 of the industry’s most respected professionals from across six continents.