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Our services

We are hotel consultancy experts

PHG hotel consultancy experts offer their clients first class personal service. We support our clients by optimizing the management of their hotel assets in the most efficient and pragmatic manner.

PHG addresses a work scope ranging from asset feasibility analysis, to solving investment and financial needs, through to managing those assets at a later stage.

Hotel transactions and leases

Hotel brokerage services

 

PHG expert brokers are pragmatic and fully aligned with the interests of our clients. Some of the areas where we can assist you include:

Working on mandates for investors and hotel owners

Supporting hotel groups in their expansion strategies

Executing transactions of any hotel type: hotels, resorts, hostels, touristic apartments, etc.

Helping in the use changes of office or residential buildings into hotels

Running due diligence studies prior to the acquisition or lease of a property

Assisting in the business aspects of the contract negotiation, both related to the ownership and for the operation

Evaluating any potential change of product type or category

Minimizing the cost of refurbishments or FF&E upgrades

Hotel Operator Search & Selection

We advise clients in the selection of the most appropriate operator for each property

 

We have worked or we know most of the Spanish, European, American and Asian hotel operators. Prior to creating PHG, we worked for some of these companies. PHG can help you…

Carrying out methodic selection processes to shortlist the most appropriate operator for each location, product and finanical requirements (under lease, franchise, management, etc.)

Taking to a minimum the cost of modifying brand standards or the refurbishment work that could be required

Assisting in the negotiation of the necessary capex levels

Ensuring the agreed financial guarantees are there for our client

Advising the client in the key aspects of the contract negotiation

Guaranteeing a smooth process up to the opening of the hotel (in case of projects or refurbishments)

Feasibility and Market Studies

We evaluate the viability of projects and transactions and the performance of specific markets

 

At PHG we have carried out studies in Spain, Cuba, Morocco, Mexico, Colombia, Brazil and the United States. Some of the work we perform includes:

Analysing the financial feasibility of new hotel and tourism developments (hotels, resorts, tourist apartments, golf courses, marinas, etc.)

Evaluating the acquisition or disposal of hotel assets and projects, or projecting lease estimates

Carrying out complete due diligence processes (financial, management, staff, equipment, regulation compliance, sales & marketing, etc.)

Studying the performance of markets or market segments (city areas, leisure destinations, regions, countries, particular product segments, etc.)

Cross-checking the suitability of alternative leisure real estate models such as condo-hotels, vacation clubs, fractional ownership and destination clubs

We are often asked to review feasibility studies performed by other firms but we only accept these engagements if we can carry out our own studies

Hotel Asset Management

PHG monitors the performance of properties managed by third party hotel companies

 

We support hotel owners, such as banks or investment funds, during the life of their hotels. We supervise the hotel companies that manage these assets to make sure we extract the highest possible return and realize an adequate asset value increase. Our services include:

Running an initial diagnosis of all the areas of the hotel and of its competitive performance

Establishing an action plan for the performance of the hotel in alignment with our client

Assisting in the annual budget negotiation (management and capex) at levels that are adequate for the asset and its market

Reporting periodically to the owners on the evolution of the different hotel departments, areas of opportunity and recommended corrective measures

Ensuring that the commonly agreed strategy between the hotel chain and the hotel owner is reached

If necessary, we can provide hotel interim management services for properties (usually distressed debt situations with banks, etc.)