{"id":9015,"date":"2025-07-15T09:00:51","date_gmt":"2025-07-15T07:00:51","guid":{"rendered":"https:\/\/phghr.com\/en\/?p=9015"},"modified":"2026-04-03T19:15:31","modified_gmt":"2026-04-03T17:15:31","slug":"hotel-market-feasibility-report","status":"publish","type":"post","link":"https:\/\/phghr.com\/en\/hotel-market-feasibility-report\/","title":{"rendered":"Red Flags in Hotel Market &amp; Feasibility Reports"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9015\" class=\"elementor elementor-9015\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24f799d8 e-flex e-con-boxed e-con e-parent\" data-id=\"24f799d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b3e9512 e-con-full e-flex e-con e-child\" data-id=\"2b3e9512\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-255731af elementor-widget elementor-widget-spacer\" data-id=\"255731af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cfd86a e-grid e-con-full e-con e-child\" data-id=\"7cfd86a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0aab6 elementor-widget elementor-widget-text-editor\" data-id=\"5d0aab6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>PHG articles<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4d06b elementor-widget elementor-widget-image\" data-id=\"3a4d06b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-300x75.png\" class=\"attachment-medium size-medium wp-image-7436\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-300x75.png 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-1024x256.png 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-768x192.png 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-1536x384.png 1536w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-2048x512.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4438ad0b elementor-widget elementor-widget-heading\" data-id=\"4438ad0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Red Flags in Hotel Market &amp; Feasibility Reports<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d665598 e-con-full e-flex e-con e-child\" data-id=\"4d665598\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0647f5 elementor-widget elementor-widget-image\" data-id=\"1b0647f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193-1024x575.jpeg\" class=\"attachment-large size-large wp-image-9017\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193-1024x575.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193-768x431.jpeg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a3d7836 e-con-full e-flex e-con e-child\" data-id=\"1a3d7836\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11c86b71 elementor-widget elementor-widget-text-editor\" data-id=\"11c86b71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>In an industry where hotels increasingly resemble one another, places that could easily be mistaken for a hospital or government offices, the importance of strong conceptual foundations cannot be overstated. At the very start of any hotel development journey, rigorous and relevant market research becomes absolutely fundamental.<\/h6><p>\u00a0<\/p><p>Whether you are developing a new hotel, converting an existing building, repositioning an underperforming asset, or evaluating an acquisition, a thorough and professional Hotel Market &amp; Feasibility Study is essential. This study must go far beyond generic data and provide actionable, tailored insights that truly guide decision-making.<\/p><p>\u00a0<\/p><p>However, in today\u2019s fast-paced environment, where large firms are under pressure to meet ambitious business targets, hotel owners and investors should be cautious with regards to the rigor of the output produced by the hospitality consulting team tasked with the project evaluation.<\/p><p>\u00a0<\/p><p>To avoid laying the ground to develop yet another impersonal hotel, your feasibility report should meet the following five core requirements:<\/p><p>\u00a0<\/p><ol><li><strong>1. Project-Specific Focus:<\/strong> The entire report produced by the hotel consulting firm needs to be 100% specific to your hotel project.<\/li><li>\u00a0<\/li><li><strong>2. Multiple Information Sources:<\/strong> The report conclusions should be drawn from a wide variety of data points, not just rely on a single narrative or internal template.<\/li><li>\u00a0<\/li><li><strong>3. Segment Contextualisation:<\/strong> The project must be assessed within the context of its intended market segment and business concept.<\/li><li>\u00a0<\/li><li><strong>4. Evidence-Based Product Definition:<\/strong> Recommendations must emerge logically from the research findings, even if they challenge local market assumptions.<\/li><li>\u00a0<\/li><li><strong>5. Avoid Average-Based Forecasting:<\/strong> Your project&#8217;s performance potential should not be constrained to the market average. Bold, market-leading concepts should be explored when the data supports them.<\/li><\/ol><p>\u00a0<\/p><p>Conversely, red flags that may indicate a shallow or misdirected feasibility study include:<\/p><p>\u00a0<\/p><ul><li><strong>Too Much Data, Not Enough Insight:<\/strong> More than half of the report volume is simply the compilation of generic destination statistics, not specifically and directly relevant to the specific project.<\/li><li>\u00a0<\/li><li><strong>Superficial Demand Assumptions:<\/strong> Demand generators are taken for granted. They are quickly introduced as headlines, not even analysed or challenged in any way.<\/li><li>\u00a0<\/li><li><strong>Scenario Planning Gaps:<\/strong> No scenario planning is carried out due to weak or unverified demand assumptions. No back-up plans are considered, no worst\/best case scenario can be outlined, no market disruptions can be considered, etc.<\/li><li>\u00a0<\/li><li><strong>Brand over Precision:<\/strong> Data sources are not quoted in the report. The hotel consulting brand reputation is assumed to equal analytical rigor.<\/li><li>\u00a0<\/li><li><strong>Predicting the Ordinary:<\/strong> Past average performance is used to predict future performance. The result is a project designed to be average, with no space for new or differentiated concepts.<\/li><li>\u00a0<\/li><li><strong>Generic Metrics, Flawed Decisions:<\/strong> Asset valuation and performance projections are not based on individual competitive intelligence but on aggregated market metrics, compromising the integrity of the data used for decision-making.<\/li><\/ul><p>\u00a0<\/p><p>As hotel development becomes increasingly standardised, the need for thoughtful, case-specific feasibility work has never been greater. Owners deserve insights that are tailored and analytical, reports that trigger ideas, challenge assumptions, and offer real strategic clarity.<\/p><p>\u00a0<\/p><p>In a landscape where reports are too often predefined and driven by convenience, a deeper commitment to analytical rigor and contextual nuance can make the difference between an average hotel and one that leads its market. After all, extraordinary hotels start with unconventional thinking, beginning with the feasibility study.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65e7ce37 e-con-full e-flex e-con e-child\" data-id=\"65e7ce37\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79e601b4 elementor-widget elementor-widget-spacer\" data-id=\"79e601b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c47b843 animated-fast e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2c47b843\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-15751db2 e-con-full e-flex e-con e-child\" data-id=\"15751db2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2197028c elementor-widget elementor-widget-heading\" data-id=\"2197028c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Share this article<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fe5d98 a-neuron-share-buttons-wrapper-mobile--align-center elementor-widget__width-auto a-neuron-share-buttons-skin--gradient a-neuron-share-buttons-shape--square l-neuron-grid-wrapper--columns__0 a-neuron-share-buttons-wrapper--align-left elementor-widget elementor-widget-neuron-share-buttons\" data-id=\"79fe5d98\" data-element_type=\"widget\" data-widget_type=\"neuron-share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid a-neuron-share-buttons\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-linkedin\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-facebook-f\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button 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<\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-113 post type-post status-publish format-standard has-post-thumbnail hentry category-videos tag-hotel tag-oficina\" data-id=\"113\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/office-conversions-into-hotels\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1546\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled-scaled.jpg 2560w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled-300x181.jpg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled-1024x618.jpg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled-768x464.jpg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled-1536x927.jpg 1536w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled-2048x1236.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/office-conversions-into-hotels\/\">Office conversions into hotels<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Converting offices into hotels is a value-creation opportunity that is turning into a solution<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 09\/11\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/videos\/\">Videos<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9126 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9126\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/professionalising-family-owned-hotel-management-structures-in-spain\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1401\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w.webp 1400w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-300x300.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-1024x1024.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-150x150.webp 150w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-768x769.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/professionalising-family-owned-hotel-management-structures-in-spain\/\">Professionalising Family-Owned Hotel Management Structures in Spain<\/a><\/h3><div class=\"m-neuron-post__excerpt\">In Spain, approximately 85% of hotel supply is owned by independent owners. The management<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 06\/04\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9191 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9191\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/the-rise-of-hotel-asset-management\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"741\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305.jpeg 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305-300x174.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305-1024x593.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305-768x445.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/the-rise-of-hotel-asset-management\/\">The Rise of Hotel Asset Management<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Three main reasons explain the growing popularity that hotel asset management has been experiencing<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 12\/19\/2022<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9142 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9142\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/benefits-of-hotel-franchising\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"720\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1n9GfnO_DOgIHmvU0nCJyAg.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1n9GfnO_DOgIHmvU0nCJyAg.webp 575w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1n9GfnO_DOgIHmvU0nCJyAg-240x300.webp 240w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/benefits-of-hotel-franchising\/\">What are the Benefits of Hotel Franchising?<\/a><\/h3><div class=\"m-neuron-post__excerpt\">According to FRANdata, in the United States \u2014 the most sophisticated and professionalised hotel<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 09\/19\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"neuron-swiper-button neuron-swiper-button--prev\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<span class=\"neuron-swiper-button--hidden\">Previous<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"neuron-swiper-button neuron-swiper-button--next\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<span class=\"neuron-swiper-button--hidden\">Next<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57bbd543 e-con-full e-flex e-con e-child\" data-id=\"57bbd543\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In an industry where hotels increasingly resemble one another, places that could easily be mistaken for a hospital or government offices, the importance of strong conceptual foundations cannot be overstated.<\/p>\n","protected":false},"author":1,"featured_media":9017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-9015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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