{"id":8870,"date":"2025-12-16T09:00:06","date_gmt":"2025-12-16T07:00:06","guid":{"rendered":"https:\/\/phghr.com\/en\/?p=8870"},"modified":"2026-04-02T09:33:10","modified_gmt":"2026-04-02T07:33:10","slug":"how-to-choose-the-right-hotel-contract","status":"publish","type":"post","link":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/","title":{"rendered":"How to Choose the Right Hotel Contract Type"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8870\" class=\"elementor elementor-8870\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20f531f3 e-flex e-con-boxed e-con e-parent\" data-id=\"20f531f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ac9e16 e-con-full e-flex e-con e-child\" data-id=\"1ac9e16\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de4f971 elementor-widget elementor-widget-spacer\" data-id=\"de4f971\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5c678d e-grid e-con-full e-con e-child\" data-id=\"c5c678d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd85bd elementor-widget elementor-widget-text-editor\" data-id=\"0fd85bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>PHG articles<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1036bc elementor-widget elementor-widget-image\" data-id=\"c1036bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-300x75.png\" class=\"attachment-medium size-medium wp-image-7436\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-300x75.png 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-1024x256.png 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-768x192.png 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-1536x384.png 1536w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-2048x512.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f5172a elementor-widget elementor-widget-heading\" data-id=\"45f5172a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to Choose the Right Hotel Contract Type<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58ecdee9 e-con-full e-flex e-con e-child\" data-id=\"58ecdee9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-158b5f1a elementor-widget elementor-widget-image\" data-id=\"158b5f1a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-1024x576.jpeg\" class=\"attachment-large size-large wp-image-8872\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-1024x576.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-768x432.jpeg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-793170ab e-con-full e-flex e-con e-child\" data-id=\"793170ab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2f590b elementor-widget elementor-widget-text-editor\" data-id=\"5d2f590b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Management vs franchise vs lease. How should a hotel owner choose?<\/h5><p>\u00a0<\/p><h6>Hotel owners face multiple contract structures when determining how to operate a hotel asset. Ultimately, the choice depends on understanding the strengths and limitations of leases, management agreements and franchise models, and how each format influences profitability, owner control and asset valuation.<\/h6><p>\u00a0<\/p><p>\u00a0<\/p><h6>Owner-Operator Model<\/h6><p>\u00a0<\/p><p>The owner-operator format remains the most common operating structure globally. It offers the highest degree of control, as every component of the P&amp;L sits under the owner\u2019s direct responsibility.<\/p><p>However, bearing in mind the two main entry barriers to the hotel sector are scale and technology, this model only maximises profitability and valuation under exceptional circumstances:<\/p><p>\u00a0<\/p><ul><li>&#8211; in the case of one-of-a-kind assets,<\/li><li>\u00a0<\/li><li>&#8211; situated in irreplicable locations,<\/li><li>\u00a0<\/li><li>&#8211; consistently outperforming the market,<\/li><li>\u00a0<\/li><li>&#8211; and run with the highest standards of operational excellence.<\/li><\/ul><p>\u00a0<\/p><p>Otherwise, in most cases, the owner-operator model struggles to maximise P&amp;L profitability or asset valuation.<\/p><p>\u00a0<\/p><h6>Lease contracts<\/h6><p>\u00a0<\/p><p>Lease agreements sit at the opposite end of the spectrum regarding owner control. By definition, the lessee assumes the position of the owner in all operational aspects and carries the full financial risk of the asset.<\/p><p>This risk transfer is reflected in the economics of the model: lease structures typically reduce owner\u2019s return by 20%\u201330%, compared to owner-operator scenarios, as the tenant must be compensated for taking on all the operating risk.<\/p><p>Of course, a strong brand can sustain a high level of performance and asset value under a lease, but the owner\u2019s return will always be capped relative to other more flexible operating models.<\/p><p>Last, but not least, the idea that leases guarantee consistent returns, irrespective of economic cycles, has been repeatedly discredited in periods of market disruption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b1951 elementor-widget elementor-widget-image\" data-id=\"83b1951\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"275\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263915289-1024x275.png\" class=\"attachment-large size-large wp-image-8876\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263915289-1024x275.png 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263915289-300x80.png 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263915289-768x206.png 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263915289-1536x412.png 1536w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263915289-2048x549.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69250d3 elementor-widget elementor-widget-text-editor\" data-id=\"69250d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 160px;\"><em>Contract types matrix<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5f8fe elementor-widget elementor-widget-spacer\" data-id=\"9c5f8fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa6a7c elementor-widget elementor-widget-text-editor\" data-id=\"caa6a7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Hotel Management Agreements (HMAs)<\/h6><p>\u00a0<\/p><p>HMAs are the preferred structure for sophisticated hotel management companies seeking to deliver operational excellence without assuming asset-related financial risk. Under an HMA the owner retains full exposure to the P&amp;L while delegating all management responsibilities to an expert operator that may leverage its own brand or a third-party brand.<\/p><p>Either directly, or through an asset management firm, the owner can exert a significant degree of control over the operator\u2019s performance. When the HMA has been properly negotiated by a specialist legal advisor, operator and owner interests can be substantially aligned.<\/p><p>The operator fees are variable and come mostly from total revenue and GOP results, incentivising the operator to drive results.<\/p><p>\u00a0<\/p><h6>Franchise contracts<\/h6><p>\u00a0<\/p><p>The big distinction here is in the nature of the contract. While the HMA is a service provision contract, the franchise model is a commercial contract for the licensed use of intellectual property: brand, systems, standards, know-how and\/or operational methods.<\/p><p>In this model, the owner retains full control of the operation and full P&amp;L exposure. The brand provides powerful tools to the owner to grow commercial performance, but extracting value from these tools is entirely the owner\u2019s responsibility (or the appointed management company). This applies to any aspect of the operation including sales &amp; marketing, PR, training, IT tools, F&amp;B guidance, etc.<\/p><p>When executed effectively, the combination of strict cost control and brand-driven top-line performance can deliver maximum profitability and asset valuation potential, most of the times outperforming other contract models in terms of GOP margins.<\/p><p>\u00a0<\/p><h6>So, ultimately, selecting the right hotel contract type depends on the owner\u2019s priorities regarding:<\/h6><p>\u00a0<\/p><ul><li>&#8211; expected returns,<\/li><li>\u00a0<\/li><li>&#8211; risk appetite,<\/li><li>\u00a0<\/li><li>&#8211; desired level of operational control<\/li><li>\u00a0<\/li><li>&#8211; and asset valuation objectives.<\/li><\/ul><p>\u00a0<\/p><p>Understanding these dynamics is the key to selecting the contract format that will maximise the long-term performance and value of a particular hotel asset.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5737de8a e-con-full e-flex e-con e-child\" data-id=\"5737de8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3cecbb elementor-widget elementor-widget-spacer\" data-id=\"7d3cecbb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63cb6f00 animated-fast e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"63cb6f00\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1d0ab0c4 e-con-full e-flex e-con e-child\" data-id=\"1d0ab0c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a3c5b5 elementor-widget elementor-widget-heading\" data-id=\"14a3c5b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Share this article<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d184602 a-neuron-share-buttons-wrapper-mobile--align-center elementor-widget__width-auto a-neuron-share-buttons-skin--gradient a-neuron-share-buttons-shape--square l-neuron-grid-wrapper--columns__0 a-neuron-share-buttons-wrapper--align-left elementor-widget elementor-widget-neuron-share-buttons\" data-id=\"d184602\" data-element_type=\"widget\" data-widget_type=\"neuron-share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid a-neuron-share-buttons\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-linkedin\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-facebook-f\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-twitter\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-280b84e9 e-con-full e-flex e-con e-child\" data-id=\"280b84e9\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bb2c8ea e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"7bb2c8ea\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75543613 elementor-widget elementor-widget-heading\" data-id=\"75543613\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b93bc3e m-neuron-posts--thumbnail-top neuron-swiper--overflow-hidden neuron-swiper--tablet-overflow-hidden neuron-swiper--mobile-overflow-hidden neuron-arrows-animation--none elementor-invisible elementor-widget elementor-widget-neuron-posts\" data-id=\"4b93bc3e\" data-element_type=\"widget\" data-settings=\"{&quot;carousel&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_animation_hover&quot;:&quot;tilt-right&quot;,&quot;slides_per_view&quot;:&quot;3&quot;,&quot;slides_per_view_tablet&quot;:&quot;2&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;centered_slides&quot;:&quot;no&quot;,&quot;keyboard_navigation&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;transition_speed&quot;:500,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;arrows_hover_animation&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-swiper\">\n\t\t\t\t<div class=\"neuron-slides-wrapper neuron-main-swiper swiper-container\" data-animation-id=\"f9bb090af01be1f3fc9fdea8041bc341\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper neuron-slides\" data-masonry-id=\"f9bb090af01be1f3fc9fdea8041bc341\">\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-8947 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8947\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-value-a-hotel\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"724\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/ad63354b-1be4-41a5-86a2-197d4b702640_1086x724.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/ad63354b-1be4-41a5-86a2-197d4b702640_1086x724.webp 1086w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/ad63354b-1be4-41a5-86a2-197d4b702640_1086x724-300x200.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/ad63354b-1be4-41a5-86a2-197d4b702640_1086x724-1024x683.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/ad63354b-1be4-41a5-86a2-197d4b702640_1086x724-768x512.webp 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-value-a-hotel\/\">How to Value a Hotel<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Correctly determining the value of a hotel property is essential when facing major asset<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 10\/17\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9067 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9067\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/office-conversions-into-hotel-use\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"664\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ.webp 1182w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ-300x169.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ-1024x575.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ-768x431.webp 768w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/office-conversions-into-hotel-use\/\">Office Conversions into Hotels<\/a><\/h3><div class=\"m-neuron-post__excerpt\">The rise of remote working \u2014 even after the end of COVID \u2014 has<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 02\/11\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9154 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9154\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-convert-a-building-into-a-hotel\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"519\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1FCRBhAF-d-vYeWWuUPRxBw.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1FCRBhAF-d-vYeWWuUPRxBw.webp 1400w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1FCRBhAF-d-vYeWWuUPRxBw-300x111.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1FCRBhAF-d-vYeWWuUPRxBw-1024x380.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1FCRBhAF-d-vYeWWuUPRxBw-768x285.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-convert-a-building-into-a-hotel\/\">How to Convert a Building into a Hotel<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Spain is the world\u2019s second-largest destination in terms of international tourism arrivals. In mature<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 11\/22\/2022<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-8962 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8962\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/benefits-of-hotel-consulting\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ.webp 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ-300x169.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ-1024x576.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/benefits-of-hotel-consulting\/\">Benefits of Hotel Consulting<\/a><\/h3><div class=\"m-neuron-post__excerpt\">What advantages does hotel consulting offer to hotel owners and investors?<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 03\/27\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9142 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9142\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/benefits-of-hotel-franchising\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"720\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1n9GfnO_DOgIHmvU0nCJyAg.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1n9GfnO_DOgIHmvU0nCJyAg.webp 575w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1n9GfnO_DOgIHmvU0nCJyAg-240x300.webp 240w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/benefits-of-hotel-franchising\/\">What are the Benefits of Hotel Franchising?<\/a><\/h3><div class=\"m-neuron-post__excerpt\">According to FRANdata, in the United States \u2014 the most sophisticated and professionalised hotel<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 09\/19\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-6886 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-id=\"6886\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/barcelona-bans-tourist-apartments\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"950\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/10\/Untitled-e1750426252723.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/10\/Untitled-e1750426252723.jpg 1333w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/10\/Untitled-e1750426252723-300x214.jpg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/10\/Untitled-e1750426252723-1024x730.jpg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/10\/Untitled-e1750426252723-768x547.jpg 768w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/barcelona-bans-tourist-apartments\/\">Phocuswright quotes the views of PHG on the new short term rental policies implemented in Spain<\/a><\/h3><div class=\"m-neuron-post__excerpt\">City councils all over Spain are banning tourist apartments for lack of any professional<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 06\/25\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/news\/\">News<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"neuron-swiper-button neuron-swiper-button--prev\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<span class=\"neuron-swiper-button--hidden\">Previous<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"neuron-swiper-button neuron-swiper-button--next\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<span class=\"neuron-swiper-button--hidden\">Next<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2977ce14 e-con-full e-flex e-con e-child\" data-id=\"2977ce14\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Management vs franchise vs lease. How should a hotel owner choose?<\/p>\n","protected":false},"author":1,"featured_media":8872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-8870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose the Right Hotel Contract Type - PHG EN<\/title>\n<meta name=\"description\" content=\"How to choose the right hotel contract type. Management vs franchise vs lease. How should a hotel owner choose?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose the Right Hotel Contract Type - PHG EN\" \/>\n<meta property=\"og:description\" content=\"How to choose the right hotel contract type. Management vs franchise vs lease. How should a hotel owner choose?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\" \/>\n<meta property=\"og:site_name\" content=\"PHG EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T07:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T07:33:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/phghr.com\/en\/#\/schema\/person\/2ed3f31570fa048e546fe5165e4aba5b\"},\"headline\":\"How to Choose the Right Hotel Contract Type\",\"datePublished\":\"2025-12-16T07:00:06+00:00\",\"dateModified\":\"2026-04-02T07:33:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\"},\"wordCount\":786,\"publisher\":{\"@id\":\"https:\/\/phghr.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\",\"url\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\",\"name\":\"How to Choose the Right Hotel Contract Type - PHG EN\",\"isPartOf\":{\"@id\":\"https:\/\/phghr.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg\",\"datePublished\":\"2025-12-16T07:00:06+00:00\",\"dateModified\":\"2026-04-02T07:33:10+00:00\",\"description\":\"How to choose the right hotel contract type. Management vs franchise vs lease. How should a hotel owner choose?\",\"breadcrumb\":{\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#primaryimage\",\"url\":\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg\",\"contentUrl\":\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/phghr.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Choose the Right Hotel Contract Type\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/phghr.com\/en\/#website\",\"url\":\"https:\/\/phghr.com\/en\/\",\"name\":\"PHG EN\",\"description\":\"Hospitality Consultants\",\"publisher\":{\"@id\":\"https:\/\/phghr.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/phghr.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/phghr.com\/en\/#organization\",\"name\":\"PHG EN\",\"url\":\"https:\/\/phghr.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/phghr.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LogoPHG.png\",\"contentUrl\":\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LogoPHG.png\",\"width\":298,\"height\":208,\"caption\":\"PHG EN\"},\"image\":{\"@id\":\"https:\/\/phghr.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/phghr.com\/en\/#\/schema\/person\/2ed3f31570fa048e546fe5165e4aba5b\",\"name\":\"admin\",\"sameAs\":[\"https:\/\/phghr.com\/en\"],\"url\":\"https:\/\/phghr.com\/en\/author\/ivaryuste_b7987dux\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Choose the Right Hotel Contract Type - PHG EN","description":"How to choose the right hotel contract type. Management vs franchise vs lease. How should a hotel owner choose?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/","og_locale":"en_US","og_type":"article","og_title":"How to Choose the Right Hotel Contract Type - PHG EN","og_description":"How to choose the right hotel contract type. Management vs franchise vs lease. How should a hotel owner choose?","og_url":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/","og_site_name":"PHG EN","article_published_time":"2025-12-16T07:00:06+00:00","article_modified_time":"2026-04-02T07:33:10+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#article","isPartOf":{"@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/"},"author":{"name":"admin","@id":"https:\/\/phghr.com\/en\/#\/schema\/person\/2ed3f31570fa048e546fe5165e4aba5b"},"headline":"How to Choose the Right Hotel Contract Type","datePublished":"2025-12-16T07:00:06+00:00","dateModified":"2026-04-02T07:33:10+00:00","mainEntityOfPage":{"@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/"},"wordCount":786,"publisher":{"@id":"https:\/\/phghr.com\/en\/#organization"},"image":{"@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#primaryimage"},"thumbnailUrl":"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg","articleSection":["Articles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/","url":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/","name":"How to Choose the Right Hotel Contract Type - PHG EN","isPartOf":{"@id":"https:\/\/phghr.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#primaryimage"},"image":{"@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#primaryimage"},"thumbnailUrl":"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg","datePublished":"2025-12-16T07:00:06+00:00","dateModified":"2026-04-02T07:33:10+00:00","description":"How to choose the right hotel contract type. Management vs franchise vs lease. How should a hotel owner choose?","breadcrumb":{"@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#primaryimage","url":"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg","contentUrl":"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/phghr.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to Choose the Right Hotel Contract Type"}]},{"@type":"WebSite","@id":"https:\/\/phghr.com\/en\/#website","url":"https:\/\/phghr.com\/en\/","name":"PHG EN","description":"Hospitality Consultants","publisher":{"@id":"https:\/\/phghr.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/phghr.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/phghr.com\/en\/#organization","name":"PHG EN","url":"https:\/\/phghr.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/phghr.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LogoPHG.png","contentUrl":"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LogoPHG.png","width":298,"height":208,"caption":"PHG EN"},"image":{"@id":"https:\/\/phghr.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/phghr.com\/en\/#\/schema\/person\/2ed3f31570fa048e546fe5165e4aba5b","name":"admin","sameAs":["https:\/\/phghr.com\/en"],"url":"https:\/\/phghr.com\/en\/author\/ivaryuste_b7987dux\/"}]}},"_links":{"self":[{"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/posts\/8870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/comments?post=8870"}],"version-history":[{"count":17,"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/posts\/8870\/revisions"}],"predecessor-version":[{"id":8889,"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/posts\/8870\/revisions\/8889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/media\/8872"}],"wp:attachment":[{"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/media?parent=8870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/categories?post=8870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phghr.com\/en\/wp-json\/wp\/v2\/tags?post=8870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}