{"id":8775,"date":"2026-03-12T14:40:40","date_gmt":"2026-03-12T12:40:40","guid":{"rendered":"https:\/\/phghr.com\/en\/?p=8775"},"modified":"2026-04-02T09:58:12","modified_gmt":"2026-04-02T07:58:12","slug":"how-to-select-a-hotel-brand","status":"publish","type":"post","link":"https:\/\/phghr.com\/en\/how-to-select-a-hotel-brand\/","title":{"rendered":"How to Select the Right Hotel Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8775\" class=\"elementor elementor-8775\">\n\t\t\t\t<div class=\"elementor-element elementor-element-295c275 e-flex e-con-boxed e-con e-parent\" data-id=\"295c275\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-450dc46d elementor-widget elementor-widget-spacer\" data-id=\"450dc46d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9716a0 e-grid e-con-full e-con e-child\" data-id=\"d9716a0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-803141c elementor-widget elementor-widget-text-editor\" data-id=\"803141c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>PHG on social media<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a657fcc elementor-widget elementor-widget-image\" data-id=\"a657fcc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"126\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Logo_of_YouTube_2015-2017.svg_-300x126.png\" class=\"attachment-medium size-medium wp-image-8913\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Logo_of_YouTube_2015-2017.svg_-300x126.png 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Logo_of_YouTube_2015-2017.svg_-1024x430.png 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Logo_of_YouTube_2015-2017.svg_-768x323.png 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Logo_of_YouTube_2015-2017.svg_-1536x645.png 1536w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Logo_of_YouTube_2015-2017.svg_-2048x860.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df2985c elementor-widget elementor-widget-heading\" data-id=\"3df2985c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to choose the right hotel brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b912f4 elementor-widget elementor-widget-text-editor\" data-id=\"10b912f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ivar Yuste, Partner with PHG Hotels &amp; Resorts interviews Dimitris Manikis, President at Wyndham Hotels &amp; Resorts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1996eccc e-flex e-con-boxed e-con e-parent\" data-id=\"1996eccc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f278732 elementor-widget elementor-widget-video\" data-id=\"1f278732\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/iSxCvMXrpLo?si=MCHSw21-1D9nYPQl&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a3c3d38 e-flex e-con-boxed e-con e-parent\" data-id=\"5a3c3d38\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b39958d elementor-widget elementor-widget-heading\" data-id=\"7b39958d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Rise of Hotel Franchising in Spain and EMEA<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a4722e3 e-flex e-con-boxed e-con e-parent\" data-id=\"1a4722e3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd062e5 elementor-widget elementor-widget-text-editor\" data-id=\"4cd062e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div draggable=\"false\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Insightful conversation with Dimitris Manikis, President EMEA, Wyndham Hotels &amp; Resorts, the largest American hotel franchising company, covering all aspects of hotel brands value generation: from how to acquire a hotel brand to incorporate it into a hotel group, to how to select the right hotel franchise for your property.<\/div><div draggable=\"false\">\u00a0<\/div><div draggable=\"false\">Don&#8217;t miss this in-depth interview by Ivar Yuste, Partner of hospitality advisory firm, PHG Hotels &amp; Resorts.<\/div><div draggable=\"false\">\u00a0<\/div><div draggable=\"false\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38b31ccb e-flex e-con-boxed e-con e-parent\" data-id=\"38b31ccb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-134b7d9d elementor-widget elementor-widget-spacer\" data-id=\"134b7d9d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d53b0d8 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3d53b0d8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95df24b e-con-full e-flex e-con e-child\" data-id=\"95df24b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49eaf2c6 elementor-widget elementor-widget-heading\" data-id=\"49eaf2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Comparte este art\u00edculo<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8721ec a-neuron-share-buttons-wrapper-mobile--align-center elementor-widget__width-auto a-neuron-share-buttons-skin--gradient a-neuron-share-buttons-shape--square l-neuron-grid-wrapper--columns__0 a-neuron-share-buttons-wrapper--align-left elementor-widget elementor-widget-neuron-share-buttons\" data-id=\"7a8721ec\" data-element_type=\"widget\" data-widget_type=\"neuron-share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid a-neuron-share-buttons\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-linkedin\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-facebook-f\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-twitter\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4a7f6a e-con-full e-flex e-con e-child\" data-id=\"e4a7f6a\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d4a7860 e-con-full animated-fast e-flex elementor-invisible e-con e-parent\" data-id=\"1d4a7860\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-448e43c5 elementor-widget elementor-widget-heading\" data-id=\"448e43c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73418605 m-neuron-posts--thumbnail-top neuron-swiper--overflow-hidden neuron-swiper--tablet-overflow-hidden neuron-swiper--mobile-overflow-hidden neuron-arrows-animation--none elementor-invisible elementor-widget elementor-widget-neuron-posts\" data-id=\"73418605\" data-element_type=\"widget\" data-settings=\"{&quot;carousel&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_animation_hover&quot;:&quot;tilt-right&quot;,&quot;slides_per_view&quot;:&quot;3&quot;,&quot;slides_per_view_tablet&quot;:&quot;2&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;centered_slides&quot;:&quot;no&quot;,&quot;keyboard_navigation&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;transition_speed&quot;:500,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;arrows_hover_animation&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-swiper\">\n\t\t\t\t<div class=\"neuron-slides-wrapper neuron-main-swiper swiper-container\" data-animation-id=\"7582be35b15ba6f31a9579c03bea14db\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper neuron-slides\" data-masonry-id=\"7582be35b15ba6f31a9579c03bea14db\">\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9126 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9126\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/professionalising-family-owned-hotel-management-structures-in-spain\/\"><div class=\"m-neuron-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"1401\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w.webp 1400w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-300x300.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-1024x1024.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-150x150.webp 150w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-768x769.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/professionalising-family-owned-hotel-management-structures-in-spain\/\">Professionalising Family-Owned Hotel Management Structures in Spain<\/a><\/h3><div class=\"m-neuron-post__excerpt\">In Spain, approximately 85% of hotel supply is owned by independent owners. The management<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 06\/04\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-8962 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8962\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/benefits-of-hotel-consulting\/\"><div class=\"m-neuron-post__thumbnail\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ.webp 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ-300x169.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ-1024x576.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1ipUk-gfdc-MNF5EiNgkzdQ-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/benefits-of-hotel-consulting\/\">Benefits of Hotel Consulting<\/a><\/h3><div class=\"m-neuron-post__excerpt\">What advantages does hotel consulting offer to hotel owners and investors?<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 03\/27\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9102 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9102\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/solving-overtourism-a-practical-guide\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1728756222093.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1728756222093.png 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1728756222093-300x169.png 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1728756222093-1024x576.png 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1728756222093-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/solving-overtourism-a-practical-guide\/\">Solving Overtourism: A Practical Guide<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Contrary to popular belief, the solution to overtourism is straightforward. It is not just<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 10\/22\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-7012 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-id=\"7012\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/spanish-luxury-hotel-segment\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"904\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/02\/78F0CEAD-97FA-4B32-904D-C8FFD67B4799_1_105_c.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/02\/78F0CEAD-97FA-4B32-904D-C8FFD67B4799_1_105_c.jpeg 869w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/02\/78F0CEAD-97FA-4B32-904D-C8FFD67B4799_1_105_c-288x300.jpeg 288w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/02\/78F0CEAD-97FA-4B32-904D-C8FFD67B4799_1_105_c-768x799.jpeg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/spanish-luxury-hotel-segment\/\">PHG analyses the new trends that are taking place in the Spanish luxury hotel space<\/a><\/h3><div class=\"m-neuron-post__excerpt\">The highest tier of the market has experimented a fantastic growth during 2024 thanks<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 02\/06\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/news\/\">News<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9089 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9089\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/regulatory-chaos-fuels-extended-stay-success\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"719\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186.jpeg 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186-1024x575.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186-768x431.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/regulatory-chaos-fuels-extended-stay-success\/\">Regulatory Chaos Fuels Extended-Stay Success<\/a><\/h3><div class=\"m-neuron-post__excerpt\">While the extended-stay hotel segment has flourished in the United States for decades, other<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 11\/05\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-6987 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-id=\"6987\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/convergence-of-retail-and-hospitality\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2206\" height=\"1240\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2022\/04\/Untitled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2022\/04\/Untitled.jpg 2206w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2022\/04\/Untitled-300x169.jpg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2022\/04\/Untitled-1024x576.jpg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2022\/04\/Untitled-768x432.jpg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2022\/04\/Untitled-1536x863.jpg 1536w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2022\/04\/Untitled-2048x1151.jpg 2048w\" sizes=\"(max-width: 2206px) 100vw, 2206px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/convergence-of-retail-and-hospitality\/\">The convergence of retail and hospitality continues to evolve as more brands discover more potential synergies between both worlds<\/a><\/h3><div class=\"m-neuron-post__excerpt\">PHG highlights the opportunity that hospitality presents for consumer brands.<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 01\/28\/2019<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/news\/\">News<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"neuron-swiper-button neuron-swiper-button--prev\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<span class=\"neuron-swiper-button--hidden\">Previous<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"neuron-swiper-button 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franchising.<\/p>\n","protected":false},"author":1,"featured_media":8776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-8775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Select the Right Hotel Brand - PHG EN<\/title>\n<meta name=\"description\" content=\"How to select a hotel brand: Ivar Yuste, Partner at PHG talks to Wyndham EMEA President Dimitris Manikis about brands and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phghr.com\/en\/how-to-select-a-hotel-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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