{"id":8537,"date":"2025-07-01T09:00:26","date_gmt":"2025-07-01T07:00:26","guid":{"rendered":"https:\/\/phghr.com\/en\/?p=8537"},"modified":"2026-03-29T18:00:27","modified_gmt":"2026-03-29T16:00:27","slug":"hotel-repositioning","status":"publish","type":"post","link":"https:\/\/phghr.com\/en\/hotel-repositioning\/","title":{"rendered":"Hotel Repositioning: Unlocking Asset Value"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8537\" class=\"elementor elementor-8537\">\n\t\t\t\t<div class=\"elementor-element elementor-element-393b411e e-flex e-con-boxed e-con e-parent\" data-id=\"393b411e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61680da1 e-con-full e-flex e-con e-child\" data-id=\"61680da1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e353395 elementor-widget elementor-widget-spacer\" data-id=\"6e353395\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d50075 e-grid e-con-full e-con e-child\" data-id=\"7d50075\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b30ab7 elementor-widget elementor-widget-text-editor\" data-id=\"8b30ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>PHG articles<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251d686 elementor-widget elementor-widget-image\" data-id=\"251d686\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-300x75.png\" class=\"attachment-medium size-medium wp-image-7436\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-300x75.png 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-1024x256.png 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-768x192.png 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-1536x384.png 1536w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/04\/LinkedIn_2021.svg-2048x512.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab904c6 elementor-widget elementor-widget-heading\" data-id=\"5ab904c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hotel Repositioning: Unlocking Asset Value<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee52020 e-con-full e-flex e-con e-child\" data-id=\"ee52020\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75df7b1a elementor-widget elementor-widget-image\" data-id=\"75df7b1a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c-1024x683.jpeg\" class=\"attachment-large size-large wp-image-8538\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c-1024x683.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c-300x200.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c-768x512.jpeg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c.jpeg 1086w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-281407f4 e-con-full e-flex e-con e-child\" data-id=\"281407f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a84466 elementor-widget elementor-widget-text-editor\" data-id=\"63a84466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>For investors and owners seeking high-yield opportunities in Spanish hospitality, hotel repositioning continues to represent one of the most powerful levers for asset value creation in Spain, not only for individual properties or hotel portfolios, but also for the broader destinations in which they operate.<\/h6><p>\u00a0<\/p><h6>Why reposition?<\/h6><p>Repositioning a hotel asset typically involves a comprehensive strategic overhaul designed to unlock untapped value. This process includes:<\/p><ul><li>&#8211; <strong>Assessing current performance<\/strong>: Conducting a thorough analysis of the property\u2019s existing market position, operational performance, and brand perception.<\/li><li><br \/>&#8211; <strong>Reviewing the market landscape<\/strong>: Evaluating local and regional trends, identifying demand drivers, analyzing underserved segments, growth opportunities, and benchmarking against competing assets.<\/li><li><br \/>&#8211; <strong>Measuring performance potential<\/strong>: Comparing current performance and achievable upside under a repositioning scenario.<\/li><li>\u00a0<\/li><li>&#8211; <strong>Defining the transformation path<\/strong>: Identifying the levers\u2014product, brand, concept, guest mix\u2014that will drive the transition, outlining the capex required and building a clear business case for repositioning.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ad849 elementor-widget elementor-widget-image\" data-id=\"60ad849\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/07\/1750777625359-1024x614.jpeg\" class=\"attachment-large size-large wp-image-8790\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/07\/1750777625359-1024x614.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/07\/1750777625359-300x180.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/07\/1750777625359-768x461.jpeg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/07\/1750777625359.jpeg 1144w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e838ed0 e-con-full e-flex e-con e-child\" data-id=\"4e838ed0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09c0ba1 elementor-widget elementor-widget-text-editor\" data-id=\"09c0ba1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 440px;\"><em>Total Stay Spending &#8211; Source: INE<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e488a elementor-widget elementor-widget-text-editor\" data-id=\"01e488a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>\u00a0<\/h6><h6>A Key Driver: Shifting the Guest Mix<\/h6><p>One of the most effective levers in repositioning is attracting a more international guest profile. Many underperforming assets are overly reliant on domestic markets with lower average spend and shorter average stay. By targeting international source markets, particularly high-spending ones like the U.S., owners can significantly enhance RevPAR and overall asset value.<\/p><p>This shift materially impacts profitability and asset valuation. Yet in Spain, this opportunity remains largely untapped. The six major global hotel groups (Hyatt, Accor, Marriott International, IHG Hotels &amp; Resorts, Hilton, Wyndham Hotels &amp; Resorts) account for only 2.7% of the country\u2019s 16,778 hotels, highlighting a significant market inefficiency.<\/p><h6>\u00a0<\/h6><h6>Repositioning\u2019s Broader Payoff: multiplier effect on the local economy<\/h6><p>Repositioning does not just boost the performance of individual assets, it also elevates the destination, creating positive synergies that benefits all stakeholders. Outcomes typically include:<\/p><ul><li>&#8211; <strong>Extended seasonality<\/strong>: a higher international demand can help stretch the operating calendar length beyond traditional peak months.<\/li><li>\u00a0<\/li><li>&#8211; <strong>Event and MICE business:<\/strong> Upgraded hotels attract new event and conference opportunities that did not take place before in the destination.<\/li><li>\u00a0<\/li><li>&#8211; <strong>Improved labor dynamics<\/strong>: More stable demand leads to longer-term employment contracts, higher employee retention and more service consistency.<\/li><li>\u00a0<\/li><li>&#8211; <strong>Increased local spend<\/strong>: RevPAR gains are often mirrored by increased revenue in nearby restaurants and attractions.<\/li><li>\u00a0<\/li><li>&#8211; <strong>Knowledge transfer<\/strong>: Global brands bring in international standards and training programs, raising the skills level of local hospitality staff.<\/li><li>\u00a0<\/li><li>&#8211; <strong>Increased investment<\/strong>: Successful repositionings attract additional private and institutional investment, fueling further growth and development.<\/li><li>\u00a0<\/li><li>&#8211; <strong>Enhanced visibility<\/strong>: Stronger brands provide destinations with an amplified international marketing exposure, reinforcing their appeal globally.<\/li><\/ul><h6>\u00a0<\/h6><h6>The bottom line: value creation at multiple levels<\/h6><p>For hotel owners, repositioning is not just a trend\u2014it\u2019s a high-impact investment strategy for those targeting outsized returns in Spain\u2019s mature, yet fragmented, hospitality market.<\/p><p>\u00a0<\/p><p>Done right, repositioning enhances NOI, improves exit multiples, and creates scalable impact across entire destinations. For investors with a medium- to long-term horizon, this approach offers an exceptional balance of capital appreciation, income growth, and downside protection through destination development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b78b8fc elementor-widget elementor-widget-spacer\" data-id=\"2b78b8fc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f13134 animated-fast e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"76f13134\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18bdb780 e-con-full e-flex e-con e-child\" data-id=\"18bdb780\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41d30336 elementor-widget elementor-widget-heading\" data-id=\"41d30336\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Share this article<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff5fd46 a-neuron-share-buttons-wrapper-mobile--align-center elementor-widget__width-auto a-neuron-share-buttons-skin--gradient a-neuron-share-buttons-shape--square l-neuron-grid-wrapper--columns__0 a-neuron-share-buttons-wrapper--align-left elementor-widget elementor-widget-neuron-share-buttons\" data-id=\"2ff5fd46\" data-element_type=\"widget\" data-widget_type=\"neuron-share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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data-widget_type=\"neuron-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-swiper\">\n\t\t\t\t<div class=\"neuron-slides-wrapper neuron-main-swiper swiper-container\" data-animation-id=\"3c1101a19b6ed13841e0f69fdb637d5e\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper neuron-slides\" data-masonry-id=\"3c1101a19b6ed13841e0f69fdb637d5e\">\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9089 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9089\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/regulatory-chaos-fuels-extended-stay-success\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"719\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186.jpeg 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186-1024x575.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1730748761186-768x431.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/regulatory-chaos-fuels-extended-stay-success\/\">Regulatory Chaos Fuels Extended-Stay Success<\/a><\/h3><div class=\"m-neuron-post__excerpt\">While the extended-stay hotel segment has flourished in the United States for decades, other<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 11\/05\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-111 post type-post status-publish format-standard has-post-thumbnail hentry category-case-study tag-benidorm tag-caso-de-exito\" data-id=\"111\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-repositioning-in-spain\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1772\" height=\"2201\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg.jpg 1772w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-242x300.jpg 242w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-824x1024.jpg 824w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-768x954.jpg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-1237x1536.jpg 1237w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-1649x2048.jpg 1649w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-repositioning-in-spain\/\">Success case study: Mercure Benidorm<\/a><\/h3><div class=\"m-neuron-post__excerpt\">PHG advised a family-owned company in the complete repositioning of a classic 3-star tour<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 01\/01\/2019<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/case-study\/\">Case study<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9191 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9191\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/the-rise-of-hotel-asset-management\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"741\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305.jpeg 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305-300x174.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305-1024x593.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1671281004305-768x445.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/the-rise-of-hotel-asset-management\/\">The Rise of Hotel Asset Management<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Three main reasons explain the growing popularity that hotel asset management has been experiencing<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 12\/19\/2022<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-8870 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8870\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-1024x576.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-768x432.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\">How to Choose the Right Hotel Contract Type<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Management vs franchise vs lease. How should a hotel owner choose?<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 12\/16\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-7012 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-id=\"7012\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/spanish-luxury-hotel-segment\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"904\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/02\/78F0CEAD-97FA-4B32-904D-C8FFD67B4799_1_105_c.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/02\/78F0CEAD-97FA-4B32-904D-C8FFD67B4799_1_105_c.jpeg 869w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/02\/78F0CEAD-97FA-4B32-904D-C8FFD67B4799_1_105_c-288x300.jpeg 288w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/02\/78F0CEAD-97FA-4B32-904D-C8FFD67B4799_1_105_c-768x799.jpeg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/spanish-luxury-hotel-segment\/\">PHG analyses the new trends that are taking place in the Spanish luxury hotel space<\/a><\/h3><div class=\"m-neuron-post__excerpt\">The highest tier of the market has experimented a fantastic growth during 2024 thanks<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 02\/06\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/news\/\">News<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9029 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9029\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-convert-historic-buildings-into-hotels\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"610\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g.webp 1086w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-300x169.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-1024x575.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-768x431.webp 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-convert-historic-buildings-into-hotels\/\">How to Convert a Historic Building into a Hotel<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Spain\u2019s extraordinary historic architectural heritage offers a unique opportunity to develop distinctive and highly<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 05\/20\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"neuron-swiper-button 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Spain<\/p>\n","protected":false},"author":1,"featured_media":8538,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-8537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotel Repositioning: Unlocking Asset Value - PHG EN<\/title>\n<meta name=\"description\" content=\"Hotel repositioning: unlocking asset value. 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