{"id":111,"date":"2019-01-01T10:00:00","date_gmt":"2019-01-01T08:00:00","guid":{"rendered":"https:\/\/neuronthemes.com\/aoi\/?p=111"},"modified":"2026-03-29T18:11:54","modified_gmt":"2026-03-29T16:11:54","slug":"hotel-repositioning-in-spain","status":"publish","type":"post","link":"https:\/\/phghr.com\/en\/hotel-repositioning-in-spain\/","title":{"rendered":"Success case study: Mercure Benidorm"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"111\" class=\"elementor elementor-111\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6585a57 e-con-full e-flex e-con e-parent\" data-id=\"6585a57\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9588334 animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"9588334\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26de224 elementor-widget elementor-widget-heading\" data-id=\"26de224\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mercure Benidorm<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617befa elementor-widget elementor-widget-heading\" data-id=\"617befa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Success case study<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50ac77d animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"50ac77d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dd1bb1 e-con-full e-flex e-con e-child\" data-id=\"2dd1bb1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-893ba1e elementor-widget elementor-widget-heading\" data-id=\"893ba1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Location:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de6cd7 elementor-widget elementor-widget-heading\" data-id=\"1de6cd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Benidorm<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77dfd5c e-con-full e-flex e-con e-child\" data-id=\"77dfd5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308a8cb elementor-widget elementor-widget-heading\" data-id=\"308a8cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e00c0 elementor-widget elementor-widget-heading\" data-id=\"43e00c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Family-owned company<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e44a292 e-con-full e-flex e-con e-child\" data-id=\"e44a292\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4534e7c elementor-widget elementor-widget-heading\" data-id=\"4534e7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">datE:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccbad2d elementor-widget elementor-widget-heading\" data-id=\"ccbad2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2019-2022<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd7c8c8 e-con-full e-flex e-con e-child\" data-id=\"cd7c8c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-352ede6 elementor-widget elementor-widget-heading\" data-id=\"352ede6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">PROPERTY TYPE:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b417b elementor-widget elementor-widget-heading\" data-id=\"23b417b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Urban resort<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35bbf99 elementor-widget elementor-widget-heading\" data-id=\"35bbf99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Full property repositioning:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3742fe animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"e3742fe\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be421af elementor-widget elementor-widget-text-editor\" data-id=\"be421af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PHG was approached by the shareholders of a family-owned holding company. The company owned an old 3-star resort in Benidorm that was managed by some of the shareholders. The board of directors did not have a strategy on how to maximise asset value for the holding company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ac381 elementor-widget elementor-widget-text-editor\" data-id=\"53ac381\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"289\">The shareholders were not hotel industry professionals and were not managing the hotel in accordance with the latest hotel practices. The performance of the hotel had a very high reliance on tour operator distribution. The hotel&#8217;s rating on Booking.com was sub-standard, and the property financial performance revealed a massive opportunity for improvement.<\/p><p data-start=\"291\" data-end=\"522\" data-is-last-node=\"\" data-is-only-node=\"\">Some shareholders were in favor of continuing with the current management, others preferred to sell the property and cash out, and others were considering perhaps re-investing in the asset to reposition it, following modern professional hospitality trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1932900 animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"1932900\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7197e64 elementor-widget elementor-widget-image\" data-id=\"7197e64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/678F3481-F8A8-4ADE-9DC7-2AE7E64FFE4A.jpeg\" class=\"attachment-full size-full wp-image-7386\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/678F3481-F8A8-4ADE-9DC7-2AE7E64FFE4A.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/678F3481-F8A8-4ADE-9DC7-2AE7E64FFE4A-300x225.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/678F3481-F8A8-4ADE-9DC7-2AE7E64FFE4A-768x576.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e65ecf animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"9e65ecf\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc6841 elementor-widget elementor-widget-heading\" data-id=\"fcc6841\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">What was PHG's proposed approach?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f02983 elementor-widget elementor-widget-text-editor\" data-id=\"7f02983\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PHG delivered the conclusions of its initial evaluation to the company&#8217;s board and presented the case that it made far more economic sense for the shareholders to generate additional value to the hotel, rather than selling the property in its current state. This approach would avoid a significant discount on the sale price due to the hotel being in a sub-standard condition (both from a product perspective and from a performance point of view).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde0f4b elementor-widget elementor-widget-text-editor\" data-id=\"dde0f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2153\" data-end=\"2239\">The board approved PHG&#8217;s proposal, which consisted of (1) professionalising the management staff by appointing a new executive team and (2) strengthening the hotel\u2019s commercial strategy by signing a franchise agreement with a global hospitality brand. These two initiatives would be complemented by the implementation of many other operational recommendations outlined by PHG in its analysis report, and, of course, a complete overhaul of the property\u2019s product standard. A whole new hospitality concept had to be created for the destination.<\/p><p class=\"\" data-start=\"2545\" data-end=\"2572\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e567bd elementor-widget elementor-widget-text-editor\" data-id=\"4e567bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"305\">At PHG, we carried out a Brand Search &amp; Selection Process, fully aware that we were about to introduce the first ever global brand to enter the destination of Benidorm. This type of value generation opportunity proved to be extremely effective, and replicable, in classic outdated Spanish destinations such as Benidorm, Torremolinos, Magaluf, Lloret de Mar, Salou and others.<\/p><p data-start=\"307\" data-end=\"534\" data-is-last-node=\"\" data-is-only-node=\"\">We run interviews the leading hotel groups from the global top 10 ranking and ultimately selected French multinational Accor, and its brand, Mercure Hotels, as the best fit for the client&#8217;s requirements and the product vision that we intended to roll out.<\/p><p data-start=\"307\" data-end=\"534\" data-is-last-node=\"\" data-is-only-node=\"\">In practical terms we had to reduce the number of rooms, create additional room types, a new restaurante concept, we had to introduce interior design, landscaping, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75314a8 animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"75314a8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490a0c8 l-neuron-grid-wrapper--columns__2 l-neuron-grid-wrapper-mobile--columns__1 l-neuron-grid-wrapper-tablet--columns__2 m-neuron-gallery--layout-grid m-neuron-gallery--overlay-none elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"490a0c8\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;1&quot;,&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:&quot;2&quot;,&quot;carousel&quot;:&quot;no&quot;,&quot;layout&quot;:&quot;grid&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;image_animation_hover&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\n\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"f4825344157d9d000bde3a7aa155ce8b\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"no\" data-elementor-lightbox-slideshow=\"all-490a0c8\" data-id=\"7387\" data-elementor-lightbox-title=\"Mercure Benidorm\">\n\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/b6i8_ro_03_p_1024x768.jpg\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"no\" data-elementor-lightbox-slideshow=\"all-490a0c8\" data-id=\"7388\" data-elementor-lightbox-title=\"Untitled\">\n\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled-1.jpg\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-953df6e animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"953df6e\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9de53a elementor-widget elementor-widget-heading\" data-id=\"e9de53a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">What was the outcome?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9d22c elementor-widget elementor-widget-text-editor\" data-id=\"1d9d22c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PHG supported the owning company by developing a business plan that enabled the shareholders to secure financing from a top-tier Spanish bank. PHG also provided guidance in the selection of an interior design firm, a landscape architecture studio, a construction company, and a project management firm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d88d7 elementor-widget elementor-widget-text-editor\" data-id=\"48d88d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"160\">The construction work progressed successfully, despite the usual complexities associated with this type of projects and the added challenges of the Covid period.<\/p><p data-start=\"162\" data-end=\"373\" data-is-last-node=\"\" data-is-only-node=\"\">The objective of creating a new lifestyle product and F&amp;B concepts was achieved, the number of rooms was reduced, and the hotel evolved from a single-product model to offering multiple room types, among many other quality improvements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f43e99 elementor-widget elementor-widget-text-editor\" data-id=\"9f43e99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In conclusion, the ambitious goal set by PHG of increasing the hotel&#8217;s revenue by more than 100% was successfully achieved. We also managed to position the property as the highest-rated hotel in the destination of Benidorm and also as the top-performing example of the Mercure Hotels brand in the Iberian Peninsula.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-228fc79 animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"228fc79\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bea427d l-neuron-grid-wrapper-mobile--columns__1 l-neuron-grid-wrapper--columns__3 l-neuron-grid-wrapper-tablet--columns__2 m-neuron-gallery--layout-grid m-neuron-gallery--overlay-none elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"bea427d\" data-element_type=\"widget\" data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;1&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;layout&quot;:&quot;grid&quot;,&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;image_animation_hover&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\n\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"0d390455a733a8be5d964335ee3120b8\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09a73d7 animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"09a73d7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd32a29 e-con-full e-flex e-con e-child\" data-id=\"cd32a29\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bab2f3 elementor-widget elementor-widget-heading\" data-id=\"5bab2f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Comparte este art\u00edculo<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96685 a-neuron-share-buttons-wrapper-mobile--align-center elementor-widget__width-auto a-neuron-share-buttons-skin--gradient a-neuron-share-buttons-shape--square l-neuron-grid-wrapper--columns__0 a-neuron-share-buttons-wrapper--align-left elementor-widget elementor-widget-neuron-share-buttons\" data-id=\"bd96685\" data-element_type=\"widget\" data-widget_type=\"neuron-share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid a-neuron-share-buttons\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-linkedin\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-facebook-f\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-twitter\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-783c533 e-con-full e-flex e-con e-child\" data-id=\"783c533\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e248724 elementor-widget elementor-widget-neuron-post-info\" data-id=\"e248724\" data-element_type=\"widget\" data-widget_type=\"neuron-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"m-neuron-inline-items m-neuron-icon-list-items m-neuron-post-info\">\n\t\t\t\t\t<li class=\"m-neuron-icon-list-item m-neuron-repeater-item-bc26692 m-neuron-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-icon-list-text m-neuron-post-info__item m-neuron-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/phghr.com\/en\/tag\/benidorm\/\" class=\"m-neuron-post-info__terms-list-item\">benidorm<\/a> <a href=\"https:\/\/phghr.com\/en\/tag\/caso-de-exito\/\" class=\"m-neuron-post-info__terms-list-item\">caso de exito<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-040953f e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"040953f\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9932198 elementor-widget elementor-widget-heading\" data-id=\"9932198\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Other posts<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be50e2 m-neuron-posts--thumbnail-top neuron-swiper--overflow-hidden neuron-swiper--tablet-overflow-hidden neuron-swiper--mobile-overflow-hidden neuron-arrows-animation--none elementor-invisible elementor-widget elementor-widget-neuron-posts\" data-id=\"8be50e2\" data-element_type=\"widget\" data-settings=\"{&quot;carousel&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_animation_hover&quot;:&quot;tilt-right&quot;,&quot;slides_per_view&quot;:&quot;3&quot;,&quot;slides_per_view_tablet&quot;:&quot;2&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;centered_slides&quot;:&quot;no&quot;,&quot;keyboard_navigation&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;transition_speed&quot;:500,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;arrows_hover_animation&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-swiper\">\n\t\t\t\t<div class=\"neuron-slides-wrapper neuron-main-swiper swiper-container\" data-animation-id=\"dd3a711fb00ff4b8535aabfcd8ffe993\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper neuron-slides\" data-masonry-id=\"dd3a711fb00ff4b8535aabfcd8ffe993\">\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9029 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9029\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-convert-historic-buildings-into-hotels\/\"><div class=\"m-neuron-post__thumbnail\"><img decoding=\"async\" width=\"1086\" height=\"610\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g.webp 1086w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-300x169.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-1024x575.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-768x431.webp 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-convert-historic-buildings-into-hotels\/\">How to Convert a Historic Building into a Hotel<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Spain\u2019s extraordinary historic architectural heritage offers a unique opportunity to develop distinctive and highly<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 05\/20\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-6893 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-id=\"6893\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/new-all-inclusive-hotel-models\/\"><div class=\"m-neuron-post__thumbnail\"><img decoding=\"async\" width=\"476\" height=\"484\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/08\/Untitled-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/08\/Untitled-1.jpg 476w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/08\/Untitled-1-295x300.jpg 295w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/new-all-inclusive-hotel-models\/\">Yuste moderates all-inclusive debate at AOHIS investment conference<\/a><\/h3><div class=\"m-neuron-post__excerpt\">The repositioning of all-inclusive resorts ads more sophistication to this market segment<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 02\/01\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/news\/\">News<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-6867 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-id=\"6867\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/travel-daily-news-spain-most-important-hotel-investment-market\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1337\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/12\/Untitled-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/12\/Untitled-scaled.jpg 2560w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/12\/Untitled-300x157.jpg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/12\/Untitled-1024x535.jpg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/12\/Untitled-768x401.jpg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/12\/Untitled-1536x802.jpg 1536w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2024\/12\/Untitled-2048x1070.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/travel-daily-news-spain-most-important-hotel-investment-market\/\">Travel Daily News discusses the investment opportunities available in the Spanish hotel market<\/a><\/h3><div class=\"m-neuron-post__excerpt\">Spain is the most attractive hotel market in the world, both in terms of<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 04\/29\/2023<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/news\/\">News<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-111 post type-post status-publish format-standard has-post-thumbnail hentry category-case-study tag-benidorm tag-caso-de-exito\" data-id=\"111\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-repositioning-in-spain\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1772\" height=\"2201\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg.jpg 1772w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-242x300.jpg 242w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-824x1024.jpg 824w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-768x954.jpg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-1237x1536.jpg 1237w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2023\/10\/Untitled.2jpg-1649x2048.jpg 1649w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-repositioning-in-spain\/\">Success case study: Mercure Benidorm<\/a><\/h3><div class=\"m-neuron-post__excerpt\">PHG advised a family-owned company in the complete repositioning of a classic 3-star tour<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 01\/01\/2019<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/case-study\/\">Case study<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9126 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9126\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/professionalising-family-owned-hotel-management-structures-in-spain\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1401\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w.webp 1400w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-300x300.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-1024x1024.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-150x150.webp 150w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1gxB8vFlEw_nvqule4s8B4w-768x769.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/professionalising-family-owned-hotel-management-structures-in-spain\/\">Professionalising Family-Owned Hotel Management Structures in Spain<\/a><\/h3><div class=\"m-neuron-post__excerpt\">In Spain, approximately 85% of hotel supply is owned by independent owners. The management<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 06\/04\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-9218 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9218\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\n        \n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-expert-witnesses\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"610\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1733676807716-1.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1733676807716-1.jpeg 1086w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1733676807716-1-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1733676807716-1-1024x575.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1733676807716-1-768x431.jpeg 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/div><\/a><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-expert-witnesses\/\">The Value of Hotel Expert Witnesses<\/a><\/h3><div class=\"m-neuron-post__excerpt\">When the need arises to settle differences and resolve disputes between operators, brands, owners,<\/div><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 12\/10\/2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span>        \n    <\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"neuron-swiper-button neuron-swiper-button--prev\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<span class=\"neuron-swiper-button--hidden\">Previous<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"neuron-swiper-button neuron-swiper-button--next\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<span class=\"neuron-swiper-button--hidden\">Next<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PHG advised a family-owned company in the complete repositioning of a classic 3-star tour operator resort into a modern 4-star-plus lifestyle modern resort.<\/p>\n","protected":false},"author":1,"featured_media":7370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[68,63],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-benidorm","tag-caso-de-exito"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success case study: Mercure Benidorm - PHG EN<\/title>\n<meta name=\"description\" content=\"Hotel repositioning in Spain. 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