{"id":368,"date":"2023-10-25T16:00:28","date_gmt":"2023-10-25T16:00:28","guid":{"rendered":"https:\/\/neuronthemes.com\/aoi\/?page_id=368"},"modified":"2025-12-29T18:27:21","modified_gmt":"2025-12-29T16:27:21","slug":"strategic-hotel-consulting","status":"publish","type":"page","link":"https:\/\/phghr.com\/en\/strategic-hotel-consulting\/","title":{"rendered":"Our work"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"368\" class=\"elementor elementor-368\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f5340 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"76f5340\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbf350 elementor-widget elementor-widget-spacer\" data-id=\"2fbf350\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517c6e2 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"517c6e2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hotel experts with over 30 years of experience\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d376fa elementor-fixed elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"7d376fa\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/34669117129\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0474fe0 elementor-fixed elementor-hidden-desktop elementor-widget elementor-widget-button\" data-id=\"0474fe0\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/34669117129\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2436dd6 elementor-widget elementor-widget-text-editor\" data-id=\"2436dd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn more about our strategic hotel consulting work. In this section, you will find everything from case studies, where we have advised our clients in maximising the value of their assets, to media coverage featuring our expert opinion, as well as videos and publications on the latest industry topics and trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45cec59 elementor-widget elementor-widget-spacer\" data-id=\"45cec59\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9539bfe l-neuron-grid-wrapper--columns__3 l-neuron-grid-wrapper-tablet--columns__2 l-neuron-grid-wrapper-mobile--columns__1 m-neuron-posts--layout-grid neuron-card-shadow-yes elementor-invisible elementor-widget elementor-widget-neuron-posts\" data-id=\"9539bfe\" data-element_type=\"widget\" data-settings=\"{&quot;image_animation_hover&quot;:&quot;tilt-right&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:56,&quot;sizes&quot;:[]},&quot;neuron_animations_duration&quot;:&quot;animated-fast&quot;,&quot;pagination&quot;:&quot;show-more&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;carousel&quot;:&quot;no&quot;,&quot;layout&quot;:&quot;grid&quot;,&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;animation_delay&quot;:0}\" data-widget_type=\"neuron-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"m-neuron-filters\" aria-label=\"Filters\">\n\t\t\t<ul >\n\t\t\t\t\t\t\t\t\t<li class=\"m-neuron-filters__item active\" data-filter=\"*\">All<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li class=\"m-neuron-filters__item\" data-filter=\"category-videos\">Videos<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"m-neuron-filters__item\" data-filter=\"category-articles\">Articles<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"cc0f9cbc990fbd3e13eb468613580a39\">\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-8775 post type-post status-publish format-standard has-post-thumbnail hentry category-videos\" data-id=\"8775\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-select-a-hotel-brand\/\"><div class=\"m-neuron-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/How-to-choose-the-right-hotel-brand.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/How-to-choose-the-right-hotel-brand.jpg 1920w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/How-to-choose-the-right-hotel-brand-300x169.jpg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/How-to-choose-the-right-hotel-brand-1024x576.jpg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/How-to-choose-the-right-hotel-brand-768x432.jpg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/How-to-choose-the-right-hotel-brand-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-select-a-hotel-brand\/\">How to Select the Right Hotel Brand<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">Ivar Yuste, Partner at PHG, interviews Dimitris Manikis, President EMEA at Wyndham Hotels, on hotel brands and franchising.<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 03\/12\/2026<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/videos\/\">Videos<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-8817 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8817\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-investment-in-spain-2\/\"><div class=\"m-neuron-post__thumbnail\"><img decoding=\"async\" width=\"1279\" height=\"720\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/1772466228334.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/1772466228334.jpeg 1279w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/1772466228334-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/1772466228334-1024x576.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/03\/1772466228334-768x432.jpeg 768w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-investment-in-spain-2\/\">Spain: Championing High-Growth Hospitality and Living Opportunities<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">After several years of exceptional performance and near-record investment volumes, Spain remains one of the most compelling hotel markets<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 03\/04\/2026<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-8870 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8870\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\"><div class=\"m-neuron-post__thumbnail\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081.jpeg 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-1024x576.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1764263678081-768x432.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-choose-the-right-hotel-contract\/\">How to Choose the Right Hotel Contract Type<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">Management vs franchise vs lease. How should a hotel owner choose?<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 12\/16\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-8550 post type-post status-publish format-standard has-post-thumbnail hentry category-videos\" data-id=\"8550\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-investment-in-spain\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/12\/caratula-podcast.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/12\/caratula-podcast.jpg 1920w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/12\/caratula-podcast-300x169.jpg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/12\/caratula-podcast-1024x576.jpg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/12\/caratula-podcast-768x432.jpg 768w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/12\/caratula-podcast-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-investment-in-spain\/\">Investing in Spain&#8217;s Booming Hotel Sector<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">PHG on social media Investing in Spain&#8217;s Spanish Hotel Sector Interview with Dominic Seely, Chief Development &amp; Acquisitions Officer<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 12\/03\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/videos\/\">Videos<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-8893 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8893\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-due-diligence\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/18SIKSaQ7qSVQ59xMR0wqjQ.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/18SIKSaQ7qSVQ59xMR0wqjQ.webp 1400w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/18SIKSaQ7qSVQ59xMR0wqjQ-300x200.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/18SIKSaQ7qSVQ59xMR0wqjQ-1024x682.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/18SIKSaQ7qSVQ59xMR0wqjQ-768x512.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-due-diligence\/\">Hotel Due Diligence<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">The liquidity accumulated by certain independent owners \u2014 highly professionalised and with a clear strategic vision \u2014 is enabling<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 11\/18\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-8926 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8926\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-brand-selection\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"724\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1BVaiQds8k48xL0TFqIvnog.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1BVaiQds8k48xL0TFqIvnog.webp 1086w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1BVaiQds8k48xL0TFqIvnog-300x200.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1BVaiQds8k48xL0TFqIvnog-1024x683.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1BVaiQds8k48xL0TFqIvnog-768x512.webp 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-brand-selection\/\">How to Select a Hotel Brand<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">Selecting the right hotel brand has a direct impact on the success and profitability of a hotel project.<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 10\/02\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-9015 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9015\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-market-feasibility-report\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"719\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193.jpeg 1280w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193-300x169.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193-1024x575.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1752077390193-768x431.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-market-feasibility-report\/\">Red Flags in Hotel Market &amp; Feasibility Reports<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">In an industry where hotels increasingly resemble one another, places that could easily be mistaken for a hospital or<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 07\/15\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-8537 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"8537\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/hotel-repositioning\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"724\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c.jpeg 1086w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c-300x200.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c-1024x683.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/10\/D86D1F62-DA3B-49D3-9A1E-5CF4BF5DFB5A_1_105_c-768x512.jpeg 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/hotel-repositioning\/\">Hotel Repositioning: Unlocking Asset Value<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">PHG outlines the key drivers of hotel repositioning in Spain<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 07\/01\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-9238 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9238\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/the-rise-of-hotel-conversion-brands\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"768\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Firefly_photographic-quality-of-a-chameleon-in-a-branch.-On-the-side-of-the-camaelon-we-can-s-315080.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Firefly_photographic-quality-of-a-chameleon-in-a-branch.-On-the-side-of-the-camaelon-we-can-s-315080.png 1408w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Firefly_photographic-quality-of-a-chameleon-in-a-branch.-On-the-side-of-the-camaelon-we-can-s-315080-300x164.png 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Firefly_photographic-quality-of-a-chameleon-in-a-branch.-On-the-side-of-the-camaelon-we-can-s-315080-1024x559.png 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/Firefly_photographic-quality-of-a-chameleon-in-a-branch.-On-the-side-of-the-camaelon-we-can-s-315080-768x419.png 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/the-rise-of-hotel-conversion-brands\/\">The Rise of Hotel Conversion Brands<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">In Spain's competitive hotel market, fragmentation is the norm \u2014 and independent hotels dominate the landscape. Against this backdrop,<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 06\/03\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-9029 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9029\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-convert-historic-buildings-into-hotels\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"610\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g.webp 1086w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-300x169.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-1024x575.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IPkppcUTLNWGaprOsJtU4g-768x431.webp 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-convert-historic-buildings-into-hotels\/\">How to Convert a Historic Building into a Hotel<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">Spain\u2019s extraordinary historic architectural heritage offers a unique opportunity to develop distinctive and highly differentiated hotel products.<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 05\/20\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-5589 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"5589\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/how-to-buy-a-hotel-in-spain\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1175\" height=\"669\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/03\/7C5E5582-7D64-443A-B862-D40A5DA8FB44_1_105_c.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/03\/7C5E5582-7D64-443A-B862-D40A5DA8FB44_1_105_c.jpeg 1175w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/03\/7C5E5582-7D64-443A-B862-D40A5DA8FB44_1_105_c-300x171.jpeg 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/03\/7C5E5582-7D64-443A-B862-D40A5DA8FB44_1_105_c-1024x583.jpeg 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2025\/03\/7C5E5582-7D64-443A-B862-D40A5DA8FB44_1_105_c-768x437.jpeg 768w\" sizes=\"(max-width: 1175px) 100vw, 1175px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/how-to-buy-a-hotel-in-spain\/\">The imbalance between investment demand and asset scarcity requires careful planning.<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">PHG provides its recommendations on how to approach hotel acquisitions in Spain.<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 04\/22\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item h-neuron-animation--wow m-neuron-post post-9067 post type-post status-publish format-standard has-post-thumbnail hentry category-articles\" data-id=\"9067\">\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--card\">\n    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/phghr.com\/en\/office-conversions-into-hotel-use\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"664\" src=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ.webp 1182w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ-300x169.webp 300w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ-1024x575.webp 1024w, https:\/\/phghr.com\/en\/wp-content\/uploads\/2026\/04\/1IYRtkx9HZHZqWhidGxE8cQ-768x431.webp 768w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\n        <h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/phghr.com\/en\/office-conversions-into-hotel-use\/\">Office Conversions into Hotels<\/a><\/h6>        <div class=\"m-neuron-post__excerpt\">The rise of remote working \u2014 even after the end of COVID \u2014 has significantly reduced office occupancy levels,<\/div>            <\/div>\n    <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 02\/11\/2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/phghr.com\/en\/category\/articles\/\">Articles<\/a><\/span> <\/span><\/div>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<div class=\"m-neuron-pagination\" aria-label=\"Pagination\"><button id=\"load-more-posts\" class=\"page-numbers a-button\" data-text=\"Show more\" data-exclude=\"\" data-loading=\"Loading...\">Show more<\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8d8bc9 e-con-full e-flex e-con e-child\" data-id=\"b8d8bc9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b6b6117 animated-fast e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b6b6117\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4436989 elementor-widget elementor-widget-heading\" data-id=\"4436989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What our clients say<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ae6c3 l-neuron-testimonial--image-stacked l-neuron-testimonial--alignment__center neuron-swiper--overflow-hidden neuron-swiper--overflow-hidden neuron-swiper--overflow-hidden neuron-arrows-animation--none elementor-invisible elementor-widget elementor-widget-neuron-testimonial-carousel\" data-id=\"68ae6c3\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;arrows&quot;,&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_per_view_tablet&quot;:&quot;1&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;animation_delay&quot;:100,&quot;animation_delay_reset&quot;:300,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;arrows_hover_animation&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"neuron-swiper\">\n\t\t\t<div class=\"neuron-slides-wrapper neuron-main-swiper swiper-container\" data-animation-id=\"3ec9531551006184b20666256fa1082b\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-wrapper neuron-slides\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial h-neuron-animation--wow elementor-repeater-item-22e193d swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__text\">'Our experience with PHG has been very positive. At Buenavista Equity Partners (formerly GED Capital), we have relied on Ivar Yuste for several of our recent investments in hotel assets of various types, and he has consistently demonstrated great professionalism and a deep knowledge of the sector and its trends. In addition to the quality and accuracy of his work, I would highlight his accessibility, availability, and adherence to agreed deadlines\u2014qualities we value very much within our investment teams.'<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__cite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__name\">V\u00edctor Mac\u00edas<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__title\">Partner, Buenavista Equity Partners<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial h-neuron-animation--wow elementor-repeater-item-010a5fa swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__text\">'I had the opportunity of working with PHG, led by Ivar Yuste, on a very special project (which involved a change of use), and his knowledge of the hotel market and his network of contacts in the hospitality sector were key to finding the ideal operator. I would highlight his strategic approach and commitment to the client's goals. Working with him has always been an efficient and highly rewarding experience.'<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__cite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__name\">Carlos de la Pe\u00f1a Juanes<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__title\">Investment Director, RGA Insurance Company<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial h-neuron-animation--wow elementor-repeater-item-85fa547 swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__text\">'Fantastic work \u2014 you have no idea how much I appreciate it. I hope this project moves forward soon so we can keep working together. With people like you, everything is so much easier. Thank you very much.'<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__cite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__name\">D\u00e1maso Exp\u00f3sito<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__title\">Accor Franchisee &amp; Owner of Mercure Lugo Hotel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial h-neuron-animation--wow elementor-repeater-item-608d982 swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__text\">'The consulting services provided by PHG in the search for a franchise and operator for the Palacio de Godoy Hotel in C\u00e1ceres have been key to shaping the operation, aligning interests and creating value for the asset.'<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__cite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__name\">Fernando Palazuelo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__title\">Scipion Real State<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial h-neuron-animation--wow elementor-repeater-item-849ddd6 swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__text\">'PHG has been a great partner in the search for a brand for our Bellas Artes hotel in San Sebasti\u00e1n. The studies and analysis carried out by PHG provided us with valuable insights and rigor to support our decision-making process.\nWe will continue to rely on PHG for our future decisions in the hospitality sector.'<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__cite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__name\">Esteban Basterretxea<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__title\">Managing Director SADE Cinemas<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial h-neuron-animation--wow elementor-repeater-item-5828829 swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__text\">'Since we began exploring the hotel sector as investors, we have commissioned several reports from PHG\u2014covering specific assets for purchase or sale, development projects, and even management teams within the industry. PHG  has always responded with great professionalism and agility. We are very pleased to have them as external advisors.'<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__cite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__name\">Asunci\u00f3n Mart\u00ednez<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__title\">Aligrupo Family Office<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial h-neuron-animation--wow elementor-repeater-item-2f808f9 swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__text\">'Our experience with PHG has always been excellent. We particularly value their approachability, flexibility, and practical focus, which truly makes a difference.\n\nPHG stands out for offering consulting services grounded in solid management experience and the extensive professional background of Ivar Yuste. Ivar brings deep industry knowledge, the result of his work with hotel chains and individual properties both in Spain and internationally. This background gives him valuable expertise, direct access to specialized sources, and ongoing contact with the market, allowing him to provide an up-to-date and accurate view of the industry's reality.\n\nIvar is a highly adaptable professional who tailors his approach to the client\u2019s needs at every stage of the process. He works closely with teams, delivering effective solutions and contributing to tangible improvements in efficiency.'<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__cite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__name\">Ana Mar\u00eda P\u00e9rez Paradelo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__title\">Marketing &amp; Research Director, Inveravante<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial h-neuron-animation--wow elementor-repeater-item-44a789f swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__text\">'As new hotel owners, having PHG by our side provided us with a distinct advantage thanks to their extensive experience, deep industry knowledge, and strong communication skills with hotel chains. Their honesty, pragmatism, and dedication were key to successfully navigating negotiations in a challenging environment.'<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-testimonial__cite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__name\">Javier G\u00f3mez Ramos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-testimonial__title\">Real Estate Business &amp; Asset Transformation Director, Popular Bank, Santander Group<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"neuron-swiper-button neuron-swiper-button--prev\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div 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1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hotel experts with over 30 years of experience Contactar Contact us Learn more about our strategic hotel consulting work. In this section, you will find everything from case studies, where we have advised our clients in maximising the value of their assets, to media coverage featuring our expert opinion, as well as videos and publications&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-368","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our work - PHG Strategic Hotel Consulting<\/title>\n<meta name=\"description\" content=\"PHG is the leading strategic hotel consulting firm in Spain. 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