{"id":10,"date":"2025-04-06T21:07:44","date_gmt":"2025-04-06T21:07:44","guid":{"rendered":"https:\/\/phghr.com\/en\/?page_id=10"},"modified":"2026-01-05T14:09:10","modified_gmt":"2026-01-05T12:09:10","slug":"hotel-consultants","status":"publish","type":"page","link":"https:\/\/phghr.com\/en\/hotel-consultants\/","title":{"rendered":"Team"},"content":{"rendered":"\t\t
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Specialised hotel consultants\nwith a pragmatic and rigorous approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ivar Yuste founded PHG in January 2009 with three other partners. Since 2016 Ivar is the sole shareholder of the company.<\/p>

PHG addresses a segment of the market that demands a personalised consulting approach based on proven operational hotel experience delivered by senior advisors.<\/p>

Today PHG is the leading independent hotel advisory firm in Spain and we provide a boutique specialist service in all the projects where we participate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ivar Yuste, Managing Partner<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ivar Yuste is Managing Partner at PHG Hotels & Resorts. He is considered a reference in hospitality advisory to owners and investors.<\/p>

Prior to founding the company, Ivar held executive positions at the hotel chain of the Marsans Group and at the global hotel franchising group, Wyndham, among others. Ivar holds an MBA from the University of Chicago and is a Vice President at the International Society of Hospitality Consultants (ISHC)<\/a> and a regular speaker at industry events such as the International Hospitality Investment Forum (IHIF)<\/a>, the Atlantic Ocean Hotel Investors’ Summit (AOHIS)<\/a> and the Hospitality Real Estate Forum<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contact Ivar on Linkedin <\/a><\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PHG, more than 15 years generating value for hotel owners and investors<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As hotel consultants, PHG services have been evolving over a decade and a half in conjunction with the cycle of the real estate and hospitality markets:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2009 - 2012<\/b>
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- PHG was founded\n
- Advisors to banks\n
- Selection of global brands<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2013 - 2015<\/b>
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- Projects in Latam & Africa\n
- Advisors to Real Madrid F.C.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2016 - 2018<\/b>
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- Asset managers for Oaktree\nCapital
- Theme parks engagements
- Invited to join ISHC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2019 - 2020<\/b>
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- Work with institutional funds and construction companies
- Major hotel repositionings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2021 - 2023<\/b>
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- Work with global franchises
- Cinema & palaces conversions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2024 - 2025<\/b>
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- Alternative debt\n
- Extended-stay concepts\n
- Strategic consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Can we help you?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tGet in touch with PHG<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Specialised hotel consultants with a pragmatic and rigorous approach Ivar Yuste founded PHG in January 2009 with three other partners. Since 2016 Ivar is the sole shareholder of the company. PHG addresses a segment of the market that demands a personalised consulting approach based on proven operational hotel experience delivered by senior advisors. Today PHG…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"yoast_head":"\nTeam - PHG Hotels and Resorts<\/title>\n<meta name=\"description\" content=\"PHG Hotels & Resorts is the leading hotel consultants firm in Spain. We provide hotel consultancy services to hotel owners and investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phghr.com\/en\/hotel-consultants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Team - PHG Hotels and Resorts\" \/>\n<meta property=\"og:description\" content=\"PHG Hotels & Resorts is the leading hotel consultants firm in Spain. 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